LG’s newest Urbane Luxe is a crazy $1,200 gold smartwatch

LG has come out with a limited edition 23-karat gold version of its Watch Urbane in partnership with US jewelry company REEDS Jewelers.


The Watch Urbane Luxe, LG’s newest Android Wear smartwatch, offers the same technical options as the original Urbane. The luxury watch, which will retail for $1,200, will offer a gold watch body, alligator leather strap and a lacquer casing.


“Wearable devices shouldn’t be thought of as an extension of one’s smartphone but an extension of oneself,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company.


The 500 premium watches will be ready to buy in October, initially in the US.